Regulatory framework for audiovisual cultural appropriation: Critical assessment and proposals for cultural safeguarding [Marco normativo de apropiación cultural audiovisual: Evaluación crítica y propuestas de salvaguarda cultural]

Abstract

This research examines the Ecuadorian legal framework on audiovisual cultural appropriation, identifying regulatory gaps and proposing alternatives to safeguard cultural rights while respecting freedom of expression. The analysis highlights regulatory shortcomings in managing cases of cultural misuse, underscoring the need for specific regulations. Through national and international cases, methods for adopting traditional expressions are revealed that emphasize prior consultation and legal recognition of communities. Proposals include: official registration of cultural expressions, benefit-sharing licenses, an industrial compensation fund, and promotion of community productions. The importance of training programs for audiovisual professionals focused on cultural respect is highlighted. The study concludes that without specific regulations, cultural exploitation without authorization or compensation will continue. Clear regulations, promotion of authentic content, and fair compensation systems are suggested to balance cultural protection and audiovisual creativity.